Principles of marketing /
Kurtz, David L.
Principles of marketing / David L. Kurtz and Louis E. Boone. -- 12th ed. -- Australia: Thomson South-Western., 2006.
iiv, 656 p.: ill.; 27 cm.
Includes index.
9789814221856
Marketing.
Res 658.8 K967 2006
Principles of marketing / David L. Kurtz and Louis E. Boone. -- 12th ed. -- Australia: Thomson South-Western., 2006.
iiv, 656 p.: ill.; 27 cm.
Includes index.
9789814221856
Marketing.
Res 658.8 K967 2006