International marketing

Czinkota, Michael R.

International marketing Michael R. Czinkota and Ilkka A. Ronkainen.-- -- 2nd ed. -- -- Dryden Press : Dryden Press, 1990
xxviii, 846p. ; 24 cm.

includes bibliographical references and index.

0030322391


Export marketing.

GC 658.84 C998 1990