International marketing
Cateora, Philip R.
International marketing Philip R. Cateora, Mary C. Gilly and John L. Graham -- 14th ed. -- New York The McGraw-Hill Companies, Inc. 2009
xxxi, 711p. 26cm.
Includes index.
9780071270991
Export marketing.
International business enterprises.
Res 658.848 C282 2009
International marketing Philip R. Cateora, Mary C. Gilly and John L. Graham -- 14th ed. -- New York The McGraw-Hill Companies, Inc. 2009
xxxi, 711p. 26cm.
Includes index.
9780071270991
Export marketing.
International business enterprises.
Res 658.848 C282 2009