Convention and event management/
Cruz, Zenaida L.
Convention and event management/ Zenaida L. Cruz. -- 2nd ed. -- Mandaluyong City; National Book Store., 2005.
xiv, 192 p.; 22 cm.
Includes indexes.
Themain aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events. Those who acquainted with the first edition will readily observe that there is a difference between the first edition and the second edition. The present edition contains additional and updated materials that are useful to convention and event organizers and managers. The first edition has 9 chapters while the second edition has 12 chapters. The three chapters added are Risks Management, The Role of Ethics in the Convention and Events Industry in the Next Millenium. The chapter on Risk Management has been added to enable the reader to identify the basic rules in risk management. The chapter on The Role of Ethics in the Convention and Event Industry explains the importance of ethical practices in the convention and event industry. The chapter on the Changes Affecting the Convention and Event Industry in the Next Millenium describes the new and emerging trends in the convention and event industry. it also explains the impact of the globalization of the world on the convention and event industry.
9710866915
ISBN
Hospitality industry-Management.
Convention facilities-Management.
GSL 060 C888 2005
Convention and event management/ Zenaida L. Cruz. -- 2nd ed. -- Mandaluyong City; National Book Store., 2005.
xiv, 192 p.; 22 cm.
Includes indexes.
Themain aim of the second edition is to give a comprehensive view of the principles of conceptualizing, planning, managing, promoting, funding and evaluating conventions and events. Those who acquainted with the first edition will readily observe that there is a difference between the first edition and the second edition. The present edition contains additional and updated materials that are useful to convention and event organizers and managers. The first edition has 9 chapters while the second edition has 12 chapters. The three chapters added are Risks Management, The Role of Ethics in the Convention and Events Industry in the Next Millenium. The chapter on Risk Management has been added to enable the reader to identify the basic rules in risk management. The chapter on The Role of Ethics in the Convention and Event Industry explains the importance of ethical practices in the convention and event industry. The chapter on the Changes Affecting the Convention and Event Industry in the Next Millenium describes the new and emerging trends in the convention and event industry. it also explains the impact of the globalization of the world on the convention and event industry.
9710866915
ISBN
Hospitality industry-Management.
Convention facilities-Management.
GSL 060 C888 2005