The choice of Color in signages of selected newly established restaurants in Paranaque City: (Record no. 10362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03080nam a22002177a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 10362 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCLRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260730103809.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230221t xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCLRC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number (Call Number) | T 647.94 2011 0066 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reyes, Denise Nicole R. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Palero, Rodesa Joyce |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Montserrat, Princess Camille S. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortega, Ginalyn R. |
| 245 ## - TITLE STATEMENT | |
| Title | The choice of Color in signages of selected newly established restaurants in Paranaque City: |
| Sub Title | implications to effective promotion./ |
| Statement of responsibility, etc. | Denise Nicole R. Reyes, Rodesa Joyce Palero, Princess Camille S. Montserrat and Ginalyn R. Ortega. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Parañaque City: |
| Name of publisher, distributor, etc. | Olivarez College, |
| Date of publication, distribution, etc. | 2011. |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Undergraduate Thesis |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study was conducted to determine the comparative analysis of the choice of color in signages of selected newly established restaurants in Parañaque City as to implications to effective promotions. It sought to answer the following specific problems: 1.) Profile of respondents 1.1Age 1.2 Gender 1.3 Position/Job description 1.4 Status 2.) How do respondents perceive towards new established restaurants, as regards; 2.1 Color Findings Business signs and advertising signs are one of the most efficient and effective means of communication. Signs help people find you; they reach people who are passing by your establishment, they present an image of your business. In short, signs tell people who you are and what you are selling. Signs are such a powerful communication medium that it is difficult to estimate the extent of their influence. Other media require the directed attention of the person receiving the message. Signs, however, can convey a message while creating a mood or feeling of atmosphere. It is not necessary for people to give full attention to your sign in order to derive meaning from its presence A business sign is the most direct form of visual communication available. In fact so many people use signs without a second thought that it is easy to overlook their importance. When we cannot talk to other people directly in a given location, we tack up signs: wet paint, beware of dog, enter here, garage sales, etc. Signs are the only form of mass communication directly available to everyone - they are the people's street communication system. Conclusion The researchers concluded that signage is a vital factor that greatly affects the marketing strategy of a business. Color implies meanings and proves that psychological effects on the clients. Recommendation Based from the interviews conducted, acquiring signage is a help for introducing the product to the target market. The signage is one of the most permanent parts of the business and is exposed to weather and constant use. The average life of signs varies from five to eleven years, depending on type of materials used, construction and other factors. It pays to purchase good materials if you intend to use the sign over a period of years. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Theses/Dissertation |
| Location (call number prefix code) | T 647.94 2011 0066 |
| Withdrawn status | Lost status | Piece physical condition (Damaged Status) | Not for loan | Home library | Current library (holdingbranch) | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Olivarez College Learning Resource Center | General Reference And Serial Section | 07/30/2026 | T 647.94 2011 0066 | 07/30/2026 | 07/30/2026 | Theses/Dissertation |