Principles of marketing / (Record no. 15152)

000 -LEADER
fixed length control field 00683nam a22002297a 4500
001 - CONTROL NUMBER
control field 15152
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731012959.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789812471550
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 K848 2004
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
245 ## - TITLE STATEMENT
Title Principles of marketing /
Statement of responsibility, etc. Philip Kotler and Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. England:
Name of publisher, distributor, etc. Pearson Education Limited.,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxix, 661 p.:
Other physical details (illustrations) col. ill.;
Dimensions (cm) 28 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references, appendices and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 K848 2004
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.8 K848 2004 RES 001659 07/31/2026 c.1 07/31/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.8 K848 2004 RES 003040 07/31/2026 c.2 07/31/2026 Books