Analysis for marketing planning / (Record no. 15195)

000 -LEADER
fixed length control field 00684nam a22002297a 4500
001 - CONTROL NUMBER
control field 15195
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013001.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240523t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256122763
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 L528 1994
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Winer, Russell S.
245 ## - TITLE STATEMENT
Title Analysis for marketing planning /
Statement of responsibility, etc. Donald R. Lehmann, Russell S. Winer.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. USA:
Name of publisher, distributor, etc. Richard D. Irwin, Inc.,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) x, 198 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 24 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 L528 1994
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.8 L528 1994 RES 003228 07/31/2026 07/31/2026 Books