Marketing strategy : (Record no. 15232)

000 -LEADER
fixed length control field 00835nam a22002777a 4500
001 - CONTROL NUMBER
control field 15232
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240523t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071116749
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 M341 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker Jr., Orville C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Boyd Jr., Harper W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Larreche, Jean-Claude
245 ## - TITLE STATEMENT
Title Marketing strategy :
Sub Title a decision-focused approach /
Statement of responsibility, etc. Orville C. Walker Jr., et al.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. McGraw-Hill Irwin.,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xx, 346 p:
Other physical details (illustrations) col. ill.;
Dimensions (cm) 26 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Strategic planning.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 M341 2006
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.8 M341 2006 RES 000926 07/31/2026 07/31/2026 Books