Marketing management : (Record no. 15235)

000 -LEADER
fixed length control field 00712nam a22002417a 4500
001 - CONTROL NUMBER
control field 15235
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240523t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780131001350
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 M341 2003
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ang, Swee Hoon
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leong, Siew Meng
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tan, Chin Tiong
245 ## - TITLE STATEMENT
Title Marketing management :
Sub Title an asian perspective /
Statement of responsibility, etc. Philip Kotle.,r et.al.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore:
Name of publisher, distributor, etc. Pearson Education Asia.,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxvi, 771 p.:
Dimensions (cm) 25 cm.
Other physical details (illustrations) col. ill.;
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliography reference and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 M341 2003
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.8 M341 2003 RES 003003 07/31/2026 07/31/2026 Books