Fundamentals of marketing / (Record no. 15249)

000 -LEADER
fixed length control field 00697nam a22002417a 4500
001 - CONTROL NUMBER
control field 15249
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013002.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240523t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071135610
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 St262 1994
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
245 ## - TITLE STATEMENT
Title Fundamentals of marketing /
Statement of responsibility, etc. William J. Stanton., et al.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore:
Name of publisher, distributor, etc. McGraw-Hill, Inc.,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxviii, 697 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 26 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 St262 1994
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.8 St262 1994 RES 000966 07/31/2026 07/31/2026 Books