Principles of marketing/ (Record no. 15309)

000 -LEADER
fixed length control field 00682nam a22002297a 4500
001 - CONTROL NUMBER
control field 15309
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9810699417
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GSL 658.8 K848 2006
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary.
245 ## - TITLE STATEMENT
Title Principles of marketing/
Statement of responsibility, etc. Philip Kotler and Gary Armstrong.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore;
Name of publisher, distributor, etc. Pearson Education (Asia) Pte Ltd.,
Date of publication, distribution, etc. 2006.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xx, 611 p.;
Other physical details (illustrations) ill.
Dimensions (cm) 26 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references, appendices and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GSL 658.8 K848 2006
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.8 K848 2006 C.1 GSL 000675 07/31/2026 1 07/31/2026 Books