Marketing management: (Record no. 15360)

000 -LEADER
fixed length control field 00680nam a22002297a 4500
001 - CONTROL NUMBER
control field 15360
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071188584
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GSL 658.8 P442 2001
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, Paul J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H, Jr.
245 ## - TITLE STATEMENT
Title Marketing management:
Sub Title knowledge and skills/
Statement of responsibility, etc. J. Paul Peter and James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston;
Name of publisher, distributor, etc. Irwin McGraw-Hill.,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xx, 876 p.;
Dimensions (cm) 25 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Case studies.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GSL 658.8 P442 2001
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.8 P442 2001 C.1 GSL 002991 07/31/2026 1 07/31/2026 Books
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.8 P442 2001 C.2 GSL 001214 07/31/2026 2 07/31/2026 Books
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.8 P442 2001 C.3 GSL 001215 07/31/2026 3 07/31/2026 Books