Principles of marketing: (Record no. 15361)

000 -LEADER
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001 - CONTROL NUMBER
control field 15361
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131234390
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GSL 658.8 P935 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 ## - TITLE STATEMENT
Title Principles of marketing:
Sub Title an Asian perspective/
Statement of responsibility, etc. Philip Kotler, et al.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore;
Name of publisher, distributor, etc. Pearson Education (Asia) Pte Ltd.,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xv, 535 p.;
Other physical details (illustrations) col ill.
Dimensions (cm) 28 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references, appendices and indexes.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GSL 658.8 P935 2005
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.8 P935 2005 C.1 GSL 000504 07/31/2026 1 07/31/2026 Books