Integrated advertising, promotion, and marketing communications / (Record no. 15378)

000 -LEADER
fixed length control field 00743nam a22002417a 4500
001 - CONTROL NUMBER
control field 15378
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240527t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780138157371
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 659.1 C626 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth E. Clow and Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New Jersey:
Name of publisher, distributor, etc. Prentice Hall.,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxi, 454 p.:
Other physical details (illustrations) col. ill.;
Dimensions (cm) 28 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) includes bibliographical references and inde
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Communication in marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 659.1 C626 2010
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 659.1 C626 2010 RES 000850 07/31/2026 07/31/2026 Books