Business-to-business marketing: (Record no. 15388)

000 -LEADER
fixed length control field 00703nam a22002177a 4500
001 - CONTROL NUMBER
control field 15388
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013006.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132479059
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GSL 658.804 V831 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vitale, Robert.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Giglierano, Joseph.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pfoertsch, Waldemar.
245 ## - TITLE STATEMENT
Title Business-to-business marketing:
Sub Title analysis and practice/
Statement of responsibility, etc. Robert Vitale, Joseph Giglierano and Waldemar Pfoertsch.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston;
Name of publisher, distributor, etc. Pearson Education (Asia) Pte Ltd.,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxxi, 512 p.;
Other physical details (illustrations) ill.
Dimensions (cm) 24 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical indexes.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GSL 658.804 V831 2011
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.804 V831 2011 GSL 000510 07/31/2026 07/31/2026 Books