Marketing research/ (Record no. 15470)

000 -LEADER
fixed length control field 00683nam a22002297a 4500
001 - CONTROL NUMBER
control field 15470
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013008.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240529t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780137135998
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GSL 658.83 B937 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Burns, Alvin C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Ronald F.
245 ## - TITLE STATEMENT
Title Marketing research/
Statement of responsibility, etc. Alvin C. Burns and Ronald F. Bush.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore;
Name of publisher, distributor, etc. Pearson Education (Asia) Pte Ltd.,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) 693 p.;
Other physical details (illustrations) col ill.
Dimensions (cm) 26 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Business and Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GSL 658.83 B937 2010
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.83 B937 2010 GSL 000771 07/31/2026 07/31/2026 Books