Global marketing: (Record no. 15496)

000 -LEADER
fixed length control field 00646nam a22002177a 4500
001 - CONTROL NUMBER
control field 15496
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013009.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240529t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071188592
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GSL 658.848 J599 2001
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Johansson, Johny K.
245 ## - TITLE STATEMENT
Title Global marketing:
Sub Title foreign entry, local marketing and global management/
Statement of responsibility, etc. Johny K. Johansson.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston;
Name of publisher, distributor, etc. Irwin McGraw-Hill.,
Date of publication, distribution, etc. 2001.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xx, 604 p.;
Dimensions (cm) 28 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Export marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GSL 658.848 J599 2001
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.848 J599 2001 C.1 GSL 000738 07/31/2026 1 07/31/2026 Books
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.848 J599 2001 C.2 GSL 000767 07/31/2026 2 07/31/2026 Books
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.848 J599 2001 C.3 GSL 000722 07/31/2026 3 07/31/2026 Books
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   GSL 658.848 J599 2001 C.5 GSL 000723 07/31/2026 5 07/31/2026 Books