Marketing and operations practices assessment of outright retailers: (Record no. 15782)

000 -LEADER
fixed length control field 01644nam a22002297a 4500
001 - CONTROL NUMBER
control field 15782
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013017.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2022 487
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cortez, Thea Anne P.
245 ## - TITLE STATEMENT
Title Marketing and operations practices assessment of outright retailers:
Sub Title basis for promotion and selling strategy/
Statement of responsibility, etc. Thea Anne P. Cortez.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2022.
502 ## - DISSERTATION NOTE
Dissertation note Master Thesis
520 ## - SUMMARY, ETC.
Summary, etc. This study assessed the marketing and operations practices of outright retailers as the basis for promotion and selling strategy. This study used a quantitative research method and a self-made survey questionnaire was made to assess the different marketing and operations practices of the identified retailers. It involved sixteen (16) department stores that are carrying outright fragrance items with a total of twenty-six (26) respondents composed of decision-makers such as owners, managers, and supervisors. To determine the respondents of this study, a Purposive sampling technique was used. The study concluded that bigger area allocation in the department store means bigger sales contribution. It was also determined that technology plays a vital role in information dissemination and marketing awareness. The study proved that visual signage, manpower, and inventory monitoring are some of the practices that contribute to increased sales of a department store.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Fragrance.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Outright.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Retailers.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Department stores.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2022 487
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/31/2026   T 658 2022 487 07/31/2026 07/31/2026 Theses/Dissertation