Essentias of marketing research/ (Record no. 16390)

000 -LEADER
fixed length control field 00628nam a22002297a 4500
001 - CONTROL NUMBER
control field 16390
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013033.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250331t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781337693974
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.83 B114 2019
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Babin, Barry J.
245 ## - TITLE STATEMENT
Title Essentias of marketing research/
Statement of responsibility, etc. Barry J. Babin.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston, Usa:
Name of publisher, distributor, etc. Cengage Learning, Inc,
Date of publication, distribution, etc. 2019.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) v, 490 p.
Other physical details (illustrations) ill.
Dimensions (cm) 27 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing Research.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.83 B114 2019
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   Res 658.83 B114 2019 07/31/2026 07/31/2026 Books