Myths of marketing: (Record no. 16419)

000 -LEADER
fixed length control field 00579nam a22002057a 4500
001 - CONTROL NUMBER
control field 16419
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013034.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250402t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749483913
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 L49 2020
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Leboff, Grant
245 ## - TITLE STATEMENT
Title Myths of marketing:
Sub Title banish the misconceptions and become a great marketer/
Statement of responsibility, etc. Grant Leboff.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. 2020.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) ix, 213 p.;
Dimensions (cm) 23 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 L49 2020
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/31/2026   RES 658.8 L49 2020 RES 004810 07/31/2026 07/31/2026 Books