The media handbook: (Record no. 16543)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01594nam a22002537a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16543 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCLRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260731013038.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250522t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780367775568 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | OCLRC |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number (Call Number) | GR 659 K1977 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Katz, Helen |
| 245 ## - TITLE STATEMENT | |
| Title | The media handbook: |
| Sub Title | a complete guide to advertising media selection, planning, research, and buying/ |
| Statement of responsibility, etc. | Helen Katz.-- |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed.-- |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Third Avenue, New York: |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent (preliminary pages) | xix, 228p.; |
| Other physical details (illustrations) | ill.: |
| Dimensions (cm) | 23cm. |
| 500 ## - GENERAL NOTE | |
| General note (includes bibliographical references and index) | Includes bibliographical references, index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The eight dition of The Media Handbook continues to provide a practical introduction to the media planning and buying processes. Starting with the broader context in which media planning occurs, including a basic understanding of competitive spending and target audiences, the book takes readers through the fundamentals of each media channel, leading to the creation of a media plan. Throughout, concepts and calculations are clearly explained. This new edition reflects the changes in how people inhow people consumme media today with: a new chapter on how audiences are defined and created, reorganization of the media channel chapters to cover planning and buying together, expanded coverage of digital formats in all channels, added discussion of measurement, and completely updated data and examples. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject Entry | Advertising media planning.-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject Entry | Mass media and business.-- |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject Entry | Mareting channels. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Location (call number prefix code) | GR 659 K1977 2022 |
| Withdrawn status | Lost status | Piece physical condition (Damaged Status) | Not for loan | Home library | Current library (holdingbranch) | Date acquired | Total checkouts | Full call number | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Olivarez College Learning Resource Center | General Reference And Serial Section | 07/31/2026 | GR 659 K1977 2022 | 07/31/2026 | 07/31/2026 | Books |