Content marketing in the social media platform and its beneficial outcome: (Record no. 16551)

000 -LEADER
fixed length control field 02337nam a22002657a 4500
001 - CONTROL NUMBER
control field 16551
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013038.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2024 0154
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alaurin, Nelvin O.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Archangel, Pauline Joyce F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Arenajo, John Paolo M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name David, Christian Q.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Lapit, Jecy Mae D.
245 ## - TITLE STATEMENT
Title Content marketing in the social media platform and its beneficial outcome:
Sub Title basis for acceptable digital content creator/
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Paranaque City:
Name of publisher, distributor, etc. Olivarez College.
Date of publication, distribution, etc. 2024
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate Thesis.
520 ## - SUMMARY, ETC.
Summary, etc. As we enter the digital era, the role of content creators in social media marketing has become increasingly significant. This study aims to investigate the perceived effectiveness of content creators in garnering engagement on social media platforms and to establish criteria for acceptable digital content creators. The authors used a descriptive research design because the study focuses on the respondents' experiences towards a content creator's influence on social media. A total of 137 respondents, viewers or subscribers of Dawiwi MotoVlog, participated in this study. The findings revealed that most respondents consider factors such Content Consistency, Audience Engagement/Feedback, Audience Trust, and Expertise when assessing the effectiveness of content creators. Additionally, creative respondents who perceived creativity as most positively relevant received the lowest percentage in this section. The effectiveness of content creators on engagement in social media showed a significant difference in content consistency and audience engagement/feedback between males and females. The results of this study could serve as a basis for acceptable digital content creators, providing them with additional knowledge on how to reach their target audiences effectively. The following factors should be given top priority when using social media marketing to effectively promote a business: audience tryst, expertise, audience engagement/feedback, and content consistency. Updating content material regularly draws viewers in.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Brand promoter.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Content creator.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Effectiveness.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2024 0154
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2024 0154 07/31/2026 07/31/2026 Theses/Dissertation