The impact of food vlogging on customer purchase behavior: (Record no. 16627)

000 -LEADER
fixed length control field 02055nam a22003137a 4500
001 - CONTROL NUMBER
control field 16627
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013040.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 647.94 2024 0113
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Paz, Jomar E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Acla, Charmaine G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Buniel, Angelo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Manuel, Patricia Angela N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Romero, Joyce Ann C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Valenzuela, Angela C.
245 ## - TITLE STATEMENT
Title The impact of food vlogging on customer purchase behavior:
Sub Title basis for promotional partnership guidelines/
Statement of responsibility, etc. Jomar E. Paz, Charmaine G. Acla, Angelo R. Buniel, Patricia Angela N. Manuel, Joyce Ann C. Romero, & Angela C. Valenzuela.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2024.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. As food vlogging gains popularity, many restaurants have turned to it as a marketing tool. To better understand how customers purchase behavior at featured restaurants, a quantitative research technique has been employed. The goal of this study is to identify the key factors that influence customer choice from awareness, consideration, decision, service reception, and loyalty, enabling restaurants to improve their partnerships with content creators and enhance their marketing efforts. The sample size of 250 respondents from the BF Aguirre, Parañaque City, and 250 are survey forms distributed from the two restaurants, Samgyuniku and Shabonok. Based on the statistical analysis of variance (ANOVA) finds the significance values for these groups are all above 0.05, with the highest being 0.861, indicating that the differences in purchase behavior are not statistically significant. Based on the result of the study the researcher is come up for a promotional Partnership guideline as an output of the study.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Customer Purchase Behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Awareness.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Consideration.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Decision.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Service Reception.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Loyalty.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 647.94 2024 0113
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 647.94 2024 0113 07/31/2026 07/31/2026 Theses/Dissertation