Promotional strategies of kesong puti lasagna at local eateries in Barangay San Dionisio, Parañaque City: (Record no. 16790)

000 -LEADER
fixed length control field 02918nam a22003017a 4500
001 - CONTROL NUMBER
control field 16790
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013045.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2024 0146
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cruz, Cedrick Lance P
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Masocol, Leigh Sydney F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pascual, Terrence Jeffrey M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Corpuz, Aira Yesza G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fajardo, Jonah
245 ## - TITLE STATEMENT
Title Promotional strategies of kesong puti lasagna at local eateries in Barangay San Dionisio, Parañaque City:
Sub Title determinants for its product awareness and acceptability./
Statement of responsibility, etc. Cedrick Lance P. Cruz, Leigh Sydney F. Masocol, Terrence Jeffrey M. Pascual, Aira Yesza G. Corpuz, & Jonah O. Fajardo
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2023.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. Local eateries are microbusinesses in the Philippines the need product promotional strategies to enhance productivity and quickly introduce products in the market. Hence, this study aimed to determine the product promotional strategy of Kesong Puti Lasagna as a new dish to be offered at eateries and analyze the determinants of its product awareness and acceptability. The researchers tested the significance of the differences in participant{92}s level of understanding and acceptability and the relationship between that perception and its challenges. In this paper, the descriptive correlational research design was used, and a total of 75 customers from 5 local eateries in San Dionisio, Paranaque City, were the participants in the study. The findings revealed a significant level of understanding and familiarity towards Kesong Puti Lasagna regarding its importance in innovation and culinary heritage, along with a strong level of acceptability, with a strong level of acceptability, with particular emphasis on taste and transparent nutritional information. The researchers also highlighted accessibility and affordability as challenges that Kesong Puti Lasagna may encounter. The result of Spearman Rho{92}s One-tailed Correlation also shows no significant relationship between the everyday difficulties of Kesong Puti Lasagna and the respondents{92} profiles regarding accessibility, sex and budget. However, a significant positive relationship was observed between age and the everyday challenges of Kesong Puti Lasagna, particularly regarding accessibility. The results from this research could be utilized to guide Kesong Puti Lasagna{92}s promotional Strategies and determine its awareness and acceptability to existing potential customers. Thus, it also significant to new product offerings at local eateries.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Promotional strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Microbusinesses
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Local Eateries
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Product Awareness
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Product Acceptability
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Kesong Puti Lasagna
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Serials
Location (call number prefix code) T 658 2024 0146
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2024 0146 07/31/2026 07/31/2026 Theses/Dissertation