Development of a private higher educational institution's marketing mix: (Record no. 16791)

000 -LEADER
fixed length control field 02630nam a22002897a 4500
001 - CONTROL NUMBER
control field 16791
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013045.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2023 0150
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cordero, Christian Dave A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Avila, Jovell N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Geronda, Roselyn B.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Panti, Krizia Mae O.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Turalde, Joel L.
245 ## - TITLE STATEMENT
Title Development of a private higher educational institution's marketing mix:
Sub Title basis for crafting a plan./
Statement of responsibility, etc. Christian Dave A. Cordero, Jovell N. Avila, Roselyn B. Geronda, Krizia Mae O. Panti, & Joel L. Turalde
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2023.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. The marketing strategies used by private higher educational institutions have substantial impact on student enrollment decisions. The study{92}s goal is to examine the chosen private HEI marketing techniques and how they influence the student{92}s decision to enroll in the mentioned private higher educational institution as a basis for crafting a marketing plan for the next school year. To divide the population into clusters, probability sampling with clustered sampling is utilized. The researcher employed a combination of online and face-to-face survey methods with 318 total respondents. Slovins's formula is used to calculate the number of respondents. The collected data is analyzed using ANOVA to determine the significant difference in the challenges and issues that students encountered while selecting the HEI. The study's findings identified the most effective marketing techniques used by the chosen HEI, such as the quality of instructors in schools and the programs offered. Based on the findings, having highly trained faculty and analyzing the HEI's offered programs are essential criteria that students consider when enrolling in their chosen HEI. The chosen HEI must thoroughly review their faculties{92} abilities to effectively instruct students and evaluate their program offerings to provide more essential programs that suit the students and significantly affect the student enrollment decision. Although factors pertaining to the use of print and online media received lower scores on evaluation, high educational institutions should still capitalize on its effectiveness to acquire exposure to students in hopes for gaining higher enrollment count.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry enrollment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry marketing mix
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry marketing techniques
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry influence
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry educational institution
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2023 0150
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2023 0150 07/31/2026 07/31/2026 Theses/Dissertation