The influence of food review on consumer buying behavior: (Record no. 16792)

000 -LEADER
fixed length control field 02909nam a22002777a 4500
001 - CONTROL NUMBER
control field 16792
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013045.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2023 0151
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bejasa, Janna Zarina S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dela Cruz, Paul Raymund A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ecleo, Mary May
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rada, Rosemary Ann
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tambalque, John Henrick O.
245 ## - TITLE STATEMENT
Title The influence of food review on consumer buying behavior:
Sub Title basis for developing content marketing guidelines./
Statement of responsibility, etc. Janna Zarina S. Bejasa, Paul Raymund A. Dela Cruz, Mary May Ecleo, Rosemary Ann Rada, & John Henrick O. Tambalque
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2023.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. In this generation, there are plenty of ways to promote something. One of them is a {93}food review,{94} in which a person or even a chef criticizes the food of a restaurant or even a simple food establishment. In this way, food reviews might help to gain a new potential customer since every good review can be found on every platform that you can use. Research before a purchase talks about the purchase intentions of a consumer based on what they have seen online, through social media, and on other platforms as well. Social media, on the other hand, has recently grown in popularity due to users{92} intentions and behaviors online. Social network will change how things are done. The proponents decided to find participants on Facebook, YouTube, and Tiktok. Whereas the participants are those whose interest was piqued by Chui Show Food Reviews's food review posts. The data collection requires 50 participants. The proponents decided to use a two-way ANOVA test to determine the significant difference for this research paper. The two-way ANOVA examines the mean differences between groups that have been divided based on two independent variables. In general, the influence and factors on the results if they have significant differences on a chosen demographic profile which are age, gender, and hours spent on social media. The age, the influence and factors show that there is no significant difference in the age itself. As well as the gender and hours spent on social media, it has no significant difference in the influence and factors of food review. The analysis revealed that their is no significant difference between the influence and factors of a food review when grouped according to the selected profile variable. As a result, it was effectively influenced by food reviews, implying that food reviews are insights from customers{92} perspectives that frequently represent their experiences and Benefit in decision-making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry food review
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry content marketingcontent marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry social media
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry consumer behavior
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2023 0151
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2023 0151 07/31/2026 07/31/2026 Theses/Dissertation