"Welcome to my vlog": (Record no. 16848)

000 -LEADER
fixed length control field 02452nam a22002417a 4500
001 - CONTROL NUMBER
control field 16848
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013046.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 302.2 2023 0045
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Francisco, Rikki Mae R.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Alera, Alexandra A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ventura, Bryan Jay T.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Tuazon, Shan Carlo
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rivera, Al Jistine V.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Fernandez, Jadelynne C.
245 ## - TITLE STATEMENT
Title "Welcome to my vlog":
Sub Title a case study on the influential factors and challenges of today's vloggers/
Statement of responsibility, etc. Rikki Mae R. Francisco, Alexandra A. Alera, Bryan Jay T. Ventura, Shan Carlo Tuazon, Al Justine V. Rivera, & Jadelynne C. Fernandez.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2023.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. When YouTube was first developed, anyone could use it as a platform to upload any kind of video they wanted. It was planned that users will be able to upload, share, and watch content on the website without any limitations. Since then, it has grown into one of the world's top video distribution websites. To further understand the factors that makes Vloggers Influential to their viewers, the researchers used the Uses and Gratification theory and Cultivation theory. According to Ruggiero (2009), uses and gratification theory is always significant upon each of the new mass communication medium: newspapers, television, radio, and now the internet. The main method utilized in this study is Case Study research design. To obtain the qualitative information that the research is aimed at, the researchers used one-on-one interview, observation, and online world dialogue discussion. Furthermore, the researchers are able to formulate three (3) themes anchored to the objectives of the study: (1) Influential Factors in becoming a Vlogger, (2) Challenges in Creating and Marketing Content, and (3) Strategic Techniques in Gaining Views. These three (3) themes mainly assessed how the selected Vloggers are influenced and challenged in the Vlogging community. Overall, being a Vlogger in today's generation could be challenging when it comes to creating and marketing content, and this is due to the rise of numbers of content creators. With the help of the successful vloggers that the researchers selected, aspiring vloggers can be a few steps closer to becoming like one of them.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 302.2 2023 0045
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 302.2 2023 0045 07/31/2026 07/31/2026 Theses/Dissertation