MarkeTikTok: (Record no. 16871)

000 -LEADER
fixed length control field 02725nam a22002657a 4500
001 - CONTROL NUMBER
control field 16871
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2020 0120
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Loyola, Marjorie A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dimakaling, Jehan B.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Llaneta, Rubie Ann A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Makmod, Anie B.
245 ## - TITLE STATEMENT
Title MarkeTikTok:
Sub Title setting platform for online selling in the new normal business situation/
Statement of responsibility, etc. Marjorie A. Loyola, Jehan B. Dimakaling, Rubie Anne A. Llaneta, and Anic B. Makmod.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2020.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. Marketing in TikTok might potentially be a great channel for brands. At the beginning of 2019, TikTok began to roll out advertisements to some viewers on the platform. And for the company, it has proven to be a great success. Tiktok marketing is not about trying to sell, but about creating confidence in the brand (Daniel, 2020). Since the coronavirus happened and most ofthe places and businesses have become isolated. Novel coronavirus disease (COVID-19) pandemic has caused a change in the advertisement, promotions, and media investment shifts, influencing corporations and brands to reassess their thinking about existing and potential advertising and marketing campaigns, to sustain a stable profit for their business (Korpus, 2020). The researchers used a quantitative descriptive research design to determine the study and describe all the variables that the researchers include in their research concept and cluster purposive sampling to get the information ofthe population by dividing the groups of full-time and parttime online sellers all in the area of Paranaque City, Philippines. In general, most ofthe online sellers are youth. These groups are active in online business and online shopping. In addition, the growth of the internet today causes to take advantage of this opportunity as profitable business opportunities such as online businesses, with single women being identified as among the most commonly used online businesses. Many online sellers prefer using TikTok in online selling in terms of uniqueness in form, casting, theme/concept and its shareability in other social media platform. Businesses continue to operate online amid the pandemic, and in this new normal business situation,TikTok can be utilizeas marketing platform for online selling in the new normal business situation to better advertise their items and approach their customers is highly recommended.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Tiktok
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry marketing strategy
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry platforms
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2020 0120
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2020 0120 07/31/2026 07/31/2026 Theses/Dissertation