CHATAYOO! Introducing facebook messenger bots for micro enterprises in the new normal business condition/ (Record no. 16876)

000 -LEADER
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001 - CONTROL NUMBER
control field 16876
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2021 0125
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dela Cruz, Rose Jassen A.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Basilisa, Hazel U.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Agbisit, Hyrah Joi D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hilario, Mariejoy B.
245 ## - TITLE STATEMENT
Title CHATAYOO! Introducing facebook messenger bots for micro enterprises in the new normal business condition/
Statement of responsibility, etc. Rose Jassen A. Dela Cruz, Hazel U. Basilisa, Hyrah Joi D. Agbisit, & Mariejoy B. Hilario.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2021.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. This study deals with utilizing chatbots for micro enterprise owners in this new normal business condition. A descriptive quantitative research design is used in this study to determine the current status of the identified variables. A convenience sampling technique was used in this study which means non-probability or non-random sampling. The data gathering is a self-made questionnaire that was validated by a panel of experts. Thirty respondents took the time to answer the survey questionnaire online and Google Forms is the tool that was used to properly disseminate it. The findings of the study complement the results gathered in terms of how micro-enterprise owners perceived and preferred their daily online business transactions. The researchers found out that since chatbots are readily available 24/7, they can answer customers{92} queries promptly. This study revealed how accessible and convenient chatbots are mainly amid the pandemic. This study also found out the foreseen gains and challenges that may arise in utilizing chatbots as a marketing tool because chatbots needed to maintain and enhance to ensure that all the details and information they provide to the customers are timely and accurate. It was found that Facebook Messenger chatbots save the time of the owner and the customer and the challenges which is in terms of the user{92}s way of texting and providing on-point answers. Thus, the researchers developed a marketing strategy based on the gathered results that will support the utilization of chatbots for micro-enterprise owners. Future researchers should thrive more in collecting data for supplementary findings in utilizing chatbots as a marketing tool in this new normal business condition.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry business condition
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry chatbots
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Facebook Messenger
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry microenterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry new normal
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2021 0125
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2021 0125 07/31/2026 07/31/2026 Theses/Dissertation