Chill-n-Box: (Record no. 16878)

000 -LEADER
fixed length control field 02607nam a22002777a 4500
001 - CONTROL NUMBER
control field 16878
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2021 0127
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Villagracia, Rose Mae E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Besa, Marinella B.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rabia, Ma. Erika E.
245 ## - TITLE STATEMENT
Title Chill-n-Box:
Sub Title reinvigoring cable television experience in the new normal through digital box projector/
Statement of responsibility, etc. Rose Mae E. Villagracia, Marinella B. Besa, & Ma. Erika E. Rabia.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2021.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. This study deals with conceptualizing a new watching experience through a digital box projector. The cable television industry has been steadily declining which affecting the revenue of cable television companies. Hence, providing different watching experiences among cable television subscribers through a digital box projector is a new innovative way to increase the value of the cable industry towards consumer relationships and satisfy the demand of consumers in terms of providing different watching experiences. The design used in the study was descriptive quantitative research design to determine if there is a significant difference among the variables; respondents{92} preference, acceptability ofthe idea of digital box projector, and the foreseen gains and challenges among respondents{92} group according to selected profile. The study revealed that digital box projectors will lessen the cord-cutters of cable subscriptions which will result in to increase the sales among cable television providers for the growth and continuity ofthe business during and post-pandemic. It also revealed that digital box projectors will provide a different watching experience among cable television consumers. This study also found out the challenges that might occur in materializing the concept including competition, brand loyalty, and policies among the cable industry to sustain and stay ahead in the market. Thus, the researchers developed a marketing concept. In conclusion, the results of this study suggest that some work should be undertaken by different demographic profiles to continue investigating the study. Future researchers must thrive more on finding relevant and supplementary data and studies in support ofthe study.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry cable television experience
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry digital box
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry projector
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry marketing concept
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry new normal
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry business trend
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2021 0127
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2021 0127 07/31/2026 07/31/2026 Theses/Dissertation