Implication of guerilla marketing to consumer buying behavior: (Record no. 16885)

000 -LEADER
fixed length control field 02379nam a22002657a 4500
001 - CONTROL NUMBER
control field 16885
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2022 0138
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Suarez, Lucy G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rayos, Mariah Angella V.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rongavilla, Mariah Hannah Cherlsie C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name San Agustin, Patricia Marie B.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Villaflor, Johnwell Joshua D.
245 ## - TITLE STATEMENT
Title Implication of guerilla marketing to consumer buying behavior:
Sub Title a brand awareness strategy/
Statement of responsibility, etc. Lucy G. Suarez, Mariah Angella V. Rayos, Mariah Hannah Cherlsie C. Rongavilla, Patricia Marie B. San Agustin, & Johnwell Joshua D. Villaflor.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2022.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. This study focuses on guerilla marketing as a strategic way in field of business to empower the ideation that businesses should posses. Numerous studies have cultivated that guerilla marketing provides a great impact on businesses that consist of creativity and a imaginative way of thinking. Moreover, researchers explore in-depth information that will exemplify the study that will benefit businesses to understand further about guerilla marketing. The design used in this paper is a quantitative descriptive research design to determine the recognition of guerrilla marketing and how it implicates the buying behavior of the consumer. i Three hundred ninety respondents participated in the said survey questionnaire through Google Forms which will oversee if guerilla marketing implies its consumers buying behavior. The findings determined that the hypothesis rejects the implications of guerrilla marketing on consumer buying behavior when grouped according to profile because the results are not significant at p<0.05. Thus, there is no significant difference between the groups when segmented according to age, gender, and socioeconomic status. The proponents developed ! infographic material based on the results to build brand awareness ofhow guerrillamarketing works. Lastly, the future researcher may use this study and the data to support their material for future studies regarding guerrilla 1I marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry guerilla marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry consumer buying behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry brand awareness
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2022 0138
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2022 0138 07/31/2026 07/31/2026 Theses/Dissertation