The marketing performance of retail trade enterprises: (Record no. 16889)

000 -LEADER
fixed length control field 02350nam a22003017a 4500
001 - CONTROL NUMBER
control field 16889
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013047.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2022 0134
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Loslos, Jermie Saint N.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Manaog, Francine Marie O.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nangkil, Princess Kaye S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ortega, Franceska Divina
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Puda, Eva Mae C.
245 ## - TITLE STATEMENT
Title The marketing performance of retail trade enterprises:
Sub Title recalibrating marketing strategies into the next normal business conditions/
Statement of responsibility, etc. Jermie Saint N. Loslos, Francine Marie O. Manaog, Princess Kaye S. Nangkil, Franceska Divina Ortega, & Eva Mae C. Puda.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2022.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. When the pandemic started, businesses started to fall, especially those small kinds of businesses where retailers belong. The study focuses on retail trade enterprises that perform marketing performance in their business amidst the pandemic. It aims to recalibrate the retail trade enterprises' marketing strategy in order to effectively cope up with the new normal. Moreover, to seek new marketing strategies for the next normal business conditions. The data from this quantitative descriptive study were gathered from the 50 retailers of Paranaque City through google form containing the survey questionnaire. The findings showed that most of the retail enterprises considered using marketing strategies in their business operations. Moreover, it showed that in utilizing strategies in their business, this would grow steadily and profitably. On the other hand, business with marketing performance helps them discover what improvements they must make in order to have successful business operations. The result stated that marketing performance should be true and actual in order to find out what is good and not good actions that affect the business. It also stated that in performing marketing performance, they successfully plan and execute the strategies that are needed for business improvement.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry marketing performance
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry marketing strategies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry recalibrate
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry retail trade enterprises
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry next normal
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2022 0134
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2022 0134 07/31/2026 07/31/2026 Theses/Dissertation