Comparative analysis on digital and traditional museum motivation and experience: (Record no. 16962)

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001 - CONTROL NUMBER
control field 16962
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013050.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 338.4791 2025 0039
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Barola, Patricia Mae C.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Panis, Alliah Jade S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Umali, Michaela Audrey Rose
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Verano, Kezia D.
245 ## - TITLE STATEMENT
Title Comparative analysis on digital and traditional museum motivation and experience:
Sub Title basis for generational meseum content marketing strategy/
Statement of responsibility, etc. Patricia Mae C. Barola, Alliah Jade S. Panis, Michaela Audrey Rose Umali, & Kezia D. Verano.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2025.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. Museums are important places that protect culture, provide learning, and support tourism. The traditional museums are joined by digital museums that give virtual and interactive experiences. This study compares the motivation and experiences of Generation X, Y (Millenials), and Z in visiting digital and traditional museums. A descriptive quantitative method was used, with 384 respondents equally divided among three generations from Paranaque City. Data were all collected through a validated survey questionnaire and analyzed using descriptive statistics and the Kruskal-Wallis H Test. Finding revealed that the autonomous motivation, such as enjoyment, curiosity, and immersion, strongly influenced all generations. Controlled motivation, like recognition and advertising, differed among groups, with younger people being more affected by digital marketing and social media. For learning experiences, high levels were observed in concrete experience, reflective observation, abstract conceptualization, and active experimentation. Results suggest that museums should use hybrid strategies- combining physical exhibits with digital tools- to meet the needs of different age groups. This study gives more useful insight for museum managers, educators, and cultural tourism stakeholders in making generational marketing strategies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Museums
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Digital Museums
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Traditional Museums
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Generational Differences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Motivations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Learning Experiences
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 338.4791 2025 0039
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 338.4791 2025 0039 07/31/2026 07/31/2026 Theses/Dissertation