Development of a web-based application to determine qualified leads for Olivarez College-Parañaque/ (Record no. 16963)

000 -LEADER
fixed length control field 02911nam a22002777a 4500
001 - CONTROL NUMBER
control field 16963
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013050.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 004 2025 0156
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Secretario, Steven John P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ponce De Leon, Eugene Y.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Punzalan, Jann David F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Canilao, Carlo P.
245 ## - TITLE STATEMENT
Title Development of a web-based application to determine qualified leads for Olivarez College-Parañaque/
Statement of responsibility, etc. Eugene Y. Ponce De Leon, Jann David F. Punzalan, Carlo P. Canilao, & Steven John J. Secretario.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2025.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. This study developed a web-based application to improve the student recruitment process at Olivarez College-Paranaque, addressing inefficiencies inherent in the school{92}s manual, paper-based methods. Study support up the use of technology including automated communication platforms and Customer Relationship Management (CRM) systems to increase student engagement, data accuracy, and recruitment efficiency in total. The goal of the study was to determine how the web application influenced automated communication, centralized data management , data gathering effectiveness, and system features. The system was created with separate user interfaces for students, course administration, and main administration, guided by the Diffusion of Innovation, CRM Theory, and the Technology Acceptance Model (TAM). Thirty respondents, including teachers, department heads, secretaries, and marketing staff, participated in quantitative study design. The result of the study, which used structured surveys and statistical techniques like the Kruskal-Wallis test, and Bonferroni post hoc comparison, showed that respondents had a favorable opinion of the application, especially of its centralized management (M= 4.43), data collection capabilities (M=4.30), and user interface (M=4.60). Younger users (those between the ages of 20 and 30) rated system features and data efficiency higher than older cohorts, indicating notable differences in perception across age groups. According to the study{92}s findings, the system developed efficiently supports lead tracking, speeds up the recruitment process, and improves communication- particularly for users who consider themselves digital natives. The findings highlight how crucial age-responsive training and user-centered design are to the uptake of digital technology. In order to fulfill every need of users and increase engagement across age groups, future improvement should take inclusive design techniques into account.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry web-based recruitment
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry student lead generation
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry CRM system
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry digital communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Olivarez College- Paranaque
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 004 2025 0156
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 004 2025 0156 07/31/2026 07/31/2026 Theses/Dissertation