Influence of Pop-up fashion stores on consumer behavior/ (Record no. 16967)

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001 - CONTROL NUMBER
control field 16967
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260731013050.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2025 0163
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Del Rosario, Jelaiza G.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Paras, Cailin Fern M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Partible, Jewel May F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sabio, Carl M.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sales, Ryne Francesca Eunice B.
245 ## - TITLE STATEMENT
Title Influence of Pop-up fashion stores on consumer behavior/
Statement of responsibility, etc. Ryne Francesca Eunice B. Sales, Jelaiza G. Del Rosario, Cailin Fern M. Paras, Jewel May F. Partible, & Carl M. Sabio.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2025.
502 ## - DISSERTATION NOTE
Dissertation note Undergraduate thesis.
520 ## - SUMMARY, ETC.
Summary, etc. Pop-up fashion stores were temporary retail spaces that attracted consumers through unique products, limited time offers, and trendy setups. As these stores grew in popularity, it became essential to understand the factors that influenced consumer decision-making in this setting. This study aimed to investigate the impact of pop-up fashion stores on consumer buying behavior using a quantitative descriptive correlational design. A survey was conducted among 150 consumers who made purchases from 25 pop-up fashion stalls at Festival Mall, Muntinlupa City. The survey examined consumers{92} demographic profiles ( age, sex, and income) and behavioral factors, including cognitive (thinking), affective (emotions), personal, psychological, social, and cultural influences The data were analyzed using descriptive statistics, Kruskal-wallis H, Mann-Whitney U, and Spearman{92}s Rank Correlation. The findings revealed that cultural, psychological, and social factors significantly influenced buying behavior. Emotions, social trends, and the artistic appeal of fashion items were notable motivators. Age and monthly income showed a significant relationship with buying behavior, while sex did not. Many consumers were driven to purchase due to fear of missing out (FOMO), excitement, and the uniqueness of the stores. Marketing Plan were suggested as effective tools to support marketing in these settings. The study concluded that pop-up fashion stores significantly affect consumer behavior through psychological and cultural factors. It recommended the use of a marketing plan to enhance customer engagement and support informed decision-making. Businesses could apply these findings to develop more effective pop-up marketing strategies and increase customer interest.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Pop-up fashion stores
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry buying behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry consumer psychology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry festival mall
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry marketing plan
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Subject Entry shopping habits
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Subject Entry limited time offers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry retail trends
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2025 0163
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center General Reference And Serial Section 07/31/2026   T 658 2025 0163 07/31/2026 07/31/2026 Theses/Dissertation