Understanding mass communication / (Record no. 3718)

000 -LEADER
fixed length control field 00590nam a22002177a 4500
001 - CONTROL NUMBER
control field 3718
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040122.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160505t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0395472725
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 302.23 D361 1991
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name DeFleur, Melvin L.
245 ## - TITLE STATEMENT
Title Understanding mass communication /
Statement of responsibility, etc. DeFleur, Melvin L.
250 ## - EDITION STATEMENT
Edition statement 4th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Houghton Mifflin,
Date of publication, distribution, etc. 1991
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xiv, 637 p.
Other physical details (illustrations) ill. ;
Dimensions (cm) 25 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Includes index.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 302.23 D361 1991
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 302.23 D361 1991 07/30/2026 1 07/30/2026 Books