Advertising and communication management (Record no. 465)

000 -LEADER
fixed length control field 00661nam a22002297a 4500
001 - CONTROL NUMBER
control field 465
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729044124.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130152301
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
090 ## - LOCAL CALL NUMBER
Local Call Number RES 659.11 R212a 1982
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ray, Michael L.
245 ## - TITLE STATEMENT
Title Advertising and communication management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Englewood Cliffs, New Jersey
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1982
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xiii, 514p.
Other physical details (illustrations) ill.
Dimensions (cm) 24 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Communication in marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Advertising media planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 659.11 R212a 1982
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/29/2026   RES 659.11 R212a 198 07/29/2026 07/29/2026 Books