Contemporary marketing (Record no. 4840)

000 -LEADER
fixed length control field 00627nam a22002297a 4500
001 - CONTROL NUMBER
control field 4840
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040154.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 003022814x
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.8 B644 1989
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Boone, Louis E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kurtz, David L.
245 ## - TITLE STATEMENT
Title Contemporary marketing
Statement of responsibility, etc. Louis E. Boone and David L. Kurtz
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Chicago, III
Name of publisher, distributor, etc. Dryden Press
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxxix, 639p.
Dimensions (cm) 26cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliography reference and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.8 B644 1989
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 B644 1989 07/30/2026 1 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 B644 1989 07/30/2026 2 07/30/2026 Books