Marketing: (Record no. 4857)

000 -LEADER
fixed length control field 00602nam a22002177a 4500
001 - CONTROL NUMBER
control field 4857
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160518t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9711104563
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.8 K848 1987
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Armstrong, Gary
245 ## - TITLE STATEMENT
Title Marketing:
Sub Title an introduction
Statement of responsibility, etc. Philip Kotler and Gary Armstrong
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Englewood Cliifs, NJ
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. 1987
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxi, 595p.
Dimensions (cm) 25cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliography reference
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.8 K848 1987
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 K848 1987 07/30/2026 1 07/30/2026 Books