Principles of marketing (Record no. 4858)

000 -LEADER
fixed length control field 00661nam a22002297a 4500
001 - CONTROL NUMBER
control field 4858
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160518t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0538813687
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.8 L165 1992
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lanb Jr., Charles W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel Carl
245 ## - TITLE STATEMENT
Title Principles of marketing
Statement of responsibility, etc. Chales W. Lamb Jr., Joseph F. Hair and Carl McDaniel
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Cincinnati
Name of publisher, distributor, etc. Sotuh Western Pub.
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxxv, 757p.
Dimensions (cm) 26cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliography reference and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.8 L165 1992
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 L165 1992 07/30/2026 1 07/30/2026 Books