Marketing challenges: (Record no. 4860)

000 -LEADER
fixed length control field 00608nam a22002177a 4500
001 - CONTROL NUMBER
control field 4860
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160518t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070387893
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.8 L944 1989
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher H.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Weinberg, Charles B.
245 ## - TITLE STATEMENT
Title Marketing challenges:
Sub Title cases and exercises
Statement of responsibility, etc. Christopher H. Lovelock and Charles B. Weinberg
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 1989
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xi, 671p.
Dimensions (cm) 23cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.8 L944 1989
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 L944 1989 07/30/2026 1 07/30/2026 Books