Essentials of marketing: (Record no. 4866)

000 -LEADER
fixed length control field 00569nam a22002177a 4500
001 - CONTROL NUMBER
control field 4866
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160518t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9710501933
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.8 M127 1981
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
245 ## - TITLE STATEMENT
Title Essentials of marketing:
Sub Title a managerial approach
Statement of responsibility, etc. E. Jerome McCarthy
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Homewood
Name of publisher, distributor, etc. Irwin
Date of publication, distribution, etc. 1981
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xix, 762p.
Dimensions (cm) 23cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.8 M127 1981
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 M127 1981 07/30/2026 1 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 M127 1981 07/30/2026 2 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 M127 1981 07/30/2026 3 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 M127 1981 07/30/2026 4 07/30/2026 Books
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 M127 1981 07/30/2026 5 07/30/2026 Books