Marketing and distribution (Record no. 4872)

000 -LEADER
fixed length control field 00654nam a22002417a 4500
001 - CONTROL NUMBER
control field 4872
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040155.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160518t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070406901
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.8 M381 1974
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mason, Ralph E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Rath, Patricia Mink
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ross, Herbert L.
245 ## - TITLE STATEMENT
Title Marketing and distribution
Statement of responsibility, etc. Ralph E. Mason, Patricia Mink Rath and Herbert L. Ross
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. McGraw Hill
Date of publication, distribution, etc. 1974
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) ix, 566p.
Dimensions (cm) 23cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.8 M381 1974
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.8 M381 1974 07/30/2026 1 07/30/2026 Books