Marketing research: (Record no. 4940)

000 -LEADER
fixed length control field 00685nam a22002417a 4500
001 - CONTROL NUMBER
control field 4940
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040157.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160519t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0024218219
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) GC 658.83 T822 1990
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tull, Donald S.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 ## - TITLE STATEMENT
Title Marketing research:
Sub Title measurement and method
Statement of responsibility, etc. Donald S. Tull and Del I. Hawkins
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York, N.Y.
Name of publisher, distributor, etc. Macmillan Pub.
Date of publication, distribution, etc. 1990
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxii, 834p.
Dimensions (cm) 24cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing research
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing research-- Case studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) GC 658.83 T822 1990
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   GC 658.83 T822 1990 07/30/2026 1 07/30/2026 Books