Essentials of marketing : (Record no. 5458)

000 -LEADER
fixed length control field 00711nam a22002417a 4500
001 - CONTROL NUMBER
control field 5458
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071283342
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 P426 2008
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Cannon, Joseph P.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
245 ## - TITLE STATEMENT
Title Essentials of marketing :
Sub Title a marketing strategy planning approach /
Statement of responsibility, etc. William D. Perreault., et al.
250 ## - EDITION STATEMENT
Edition statement 11th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. McGraw-Hill/ Irwin.,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxxvi, 660 p.:
Other physical details (illustrations) col. ill.;
Dimensions (cm) 28 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 P426 2008
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.8 P426 2008 RES 000931 07/30/2026 07/30/2026 Books