A preface to marketing management / (Record no. 562)

000 -LEADER
fixed length control field 00790nam a22002777a 4500
001 - CONTROL NUMBER
control field 562
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729044127.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160119t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259251641
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.823 P4412 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly Jr., James H.
245 ## - TITLE STATEMENT
Title A preface to marketing management /
Statement of responsibility, etc. J. Paul Peter and James H. Donnelly Jr.
250 ## - EDITION STATEMENT
Edition statement 14th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. McGraw-Hill.,
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xvii, 269 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 26 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing -- Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Mercadotecnia -- Administration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Export marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Promotions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.823 P4412 2015
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/29/2026   RES 658.823 P4412 2015 RES 002341 07/29/2026 07/29/2026 Books