Marketing management (Record no. 5677)

000 -LEADER
fixed length control field 00659nam a22002177a 4500
001 - CONTROL NUMBER
control field 5677
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730040219.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 161027t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071283182
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 M355 2010
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Marshall, Greg W.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Johnston, Mark W.
245 ## - TITLE STATEMENT
Title Marketing management
Statement of responsibility, etc. Greg W. Marshall and Mark W. Johnston
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. The McGraw-Hill Companies, Inc.
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xxvi, 566p.
Other physical details (illustrations) col., ill.
Dimensions (cm) 28cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing -- Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 M355 2010
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Copy number Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.8 M355 2010 07/30/2026 1 07/30/2026 Books