Services marketing / (Record no. 587)

000 -LEADER
fixed length control field 00756nam a22002537a 4500
001 - CONTROL NUMBER
control field 587
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260729044128.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160411t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136118749
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.8 L944 2011
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lovelock, Christopher
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Wirtz, Jochen
245 ## - TITLE STATEMENT
Title Services marketing /
Sub Title people, technology, strategy.
Statement of responsibility, etc. Christopher Lovelock and Jochen Wirtz.
250 ## - EDITION STATEMENT
Edition statement 7th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston:
Name of publisher, distributor, etc. Pearson Education.,
Date of publication, distribution, etc. 2011.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) 648 p.:
Other physical details (illustrations) ill.;
Dimensions (cm) 28 cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) Includes indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing -- Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Professions -- Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Service industries -- Marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.8 L944 2011
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/29/2026   RES 658.8 L944 2011 RES 002195 07/29/2026 07/29/2026 Books