A Preface to Markerting Management (Record no. 6692)

000 -LEADER
fixed length control field 00809nam a22002777a 4500
001 - CONTROL NUMBER
control field 6692
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730084028.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181024t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-1-259-25164-1
040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) Res 658.823 P4412 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, Paul J.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James H. Jr.
245 ## - TITLE STATEMENT
Title A Preface to Markerting Management
Statement of responsibility, etc. J. Paul Peter
250 ## - EDITION STATEMENT
Edition statement 14th
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Mc Graw Hill Education
Date of publication, distribution, etc. 2015.
300 ## - PHYSICAL DESCRIPTION
Extent (preliminary pages) xvii., 269p.
Other physical details (illustrations) col., ill.,
Dimensions (cm) 25cm.
500 ## - GENERAL NOTE
General note (includes bibliographical references and index) includes chapter notes, name index and subject index
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Mercadotecnia-Administration
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Export Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Promotions
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Location (call number prefix code) RES 658.823 P4412 2015
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Reserved and General Collection Section 07/30/2026   RES 658.823 P4412 2015 07/30/2026 07/30/2026 Books