Marketing status of the village square Alabang mall: (Record no. 9577)

000 -LEADER
fixed length control field 02879nam a22002177a 4500
001 - CONTROL NUMBER
control field 9577
003 - CONTROL NUMBER IDENTIFIER
control field OCLRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260730103747.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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040 ## - CATALOGING SOURCE
Original cataloging agency OCLRC
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number (Call Number) T 658 2021 382
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chua, Angeli Marie Catan
245 ## - TITLE STATEMENT
Title Marketing status of the village square Alabang mall:
Sub Title evaluation, perception, prospect and preference factors among the target customers rebranding and innovation/
Statement of responsibility, etc. Angeli Marie Catan Chua.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Parañaque City:
Name of publisher, distributor, etc. Olivarez College,
Date of publication, distribution, etc. 2021.
502 ## - DISSERTATION NOTE
Dissertation note Master Thesis
520 ## - SUMMARY, ETC.
Summary, etc. This study focused on the Marketing Status of The Village Square Alabang Mall wherein the researcher is currently its Mall Manager. Through the study conducted by the Mall Management where the COVID-19 hit and implementation of lockdowns occurred last March 2020, results revealed that the three major components in measuring the Mall{94}s profitability namely, tenants sale, foot traffic and occupancy have all significantly declined. The researcher then sought to answer what drastic measures are to be proposed to the Mall Management in order for the Village Square Alabang Mall to pivot during these times of the pandemic. Through the conceptual paradigm that the researcher created it sought to answer the following variables from its respondents composed of both customers and non-customers, such as its demographic profile, by finding out their social status, socio economic status, age, sex, and frequency of mall visit. Then their level of satisfaction in terms of the mall{92}s design, customer service, availability of store concepts, and their view on the store{92}s location/accessibility. It also answered the respondents{92} level of perception in terms of customer service, cost, quality, performance, efficiency of products, and comfortability. The data gathered from the manually distributed questionnaire of all 362 respondents along the community within the Parañaque and Las Piñas City shows that the respondents are not satisfied with the overall appearance and design of the mall, often perceive as being a show room due to the vastly wide window showcase design. In addition, due to the Mall{92}s limited size of 9,000 sqm leasable area, it cannot cater to all the stores that the respondents would normally go to in bigger sizes malls that people are used to. It was therefore concluded that best action to made is to recommend for the Village Square Alabang Mall to strengthen its marketing strategies through rebranding and innovating in order for it to transformed and capture its rightful target market and create its own identity since it cannot compete with its competitors along the Alabang-Zapote Road due to its limited capacity size.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Marketing Strategies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Rebranding.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entry Innovation.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Theses/Dissertation
Location (call number prefix code) T 658 2021 382
Holdings
Withdrawn status Lost status Piece physical condition (Damaged Status) Not for loan Home library Current library (holdingbranch) Date acquired Total checkouts Full call number Date last seen Price effective from Koha item type
        Olivarez College Learning Resource Center Graduate School Library 07/30/2026   T 658 2021 382 07/30/2026 07/30/2026 Theses/Dissertation